Leadership & Specialist Recruitment for Retail & FMCG
15+ years
in the Executive Search market
- Partnerships with 150+ companies, including 15+ Forbes-listed companies
- Recruitment experience across 15 countries
- We rank among the leading Executive Search agencies

Recruitment in Retail and FMCG
Our search coverage: Russia, the CIS, Europe, the Americas, the Middle East and Asia
Retail and FMCG remain among the most competitive and dynamic markets. Chains are developing omnichannel models, strengthening digital sales, launching private labels and building category strategies.
Success requires leaders who understand consumer behavior, can manage large-scale chains and ensure operational efficiency.
We support international and local chains in recruiting executives and experts for food and non-food retail, FMCG companies and multi-format retail operators.
Recruitment by Function and Department
Food & Non-Food Retail • Category Management • Retail Network & Format Management • Procurement & Supply • E-commerce & Omnichannel • Marketing & Commercial Strategy • Customer Experience & CRM • Logistics & Supply Chain • Private Label & Assortment Strategy • Retail HR • Finance & Control
Executive, Management & Specialist Recruitment in Retail & FMCG
Executive Search (C-level)
Leaders who shape sales strategy, expand retail networks and drive commercial performance.
CEOs, Chief Commercial Officers, CMOs, Retail Expansion Directors, Supply Chain Directors and Operations Directors.
Middle Management & Specialist Recruitment
Managers and specialists who oversee category performance, procurement and customer experience.
Category managers, food and non-food business leaders, Procurement Directors, retail e-commerce leaders, and customer experience and CRM specialists.
Recruitment by Function and Department
Finance (Finance)
FP&A • IFRS Reporting • Treasury • Tax • Financial Controlling • Corporate Finance • Budgeting
Operations (Operations)
Processes • Operational Efficiency • KPIs
Legal & Compliance (Legal & Compliance)
Corporate Law • Government Relations • Regulatory Affairs • Data Protection
Marketing (Marketing)
Brand Management • Digital Marketing • Performance Marketing • CRM • Trade Marketing
Risk & Security (Risk & Security)
Information Security • Internal Control • Fraud Prevention • Business Risk Management
Sales (Sales)
Key Account Management • B2B & B2C Sales • Go-to-Market Strategy • Distribution • Category Management
Human Resources (HR)
HR Business Partnering • Recruitment • Compensation & Benefits • Learning & Development • Training & Development
Information Technology (IT & Digital)
DevOps • Business Analysis • Architecture • IT Support • Project & Product Management
Product Management (Product)
Product Ownership & Management • UX/UI • Agile • Customer Journeys
Logistics & Foreign Trade (Logistics / Supply Chain)
S&OP • Planning • Warehousing • Transportation • Customs • Export & Import
Strategy & Transformation (Strategy)
PMO • Change Management • Business Optimization • Organizational Design
Research & Development (R&D)
NPD • Technical Development • Innovation
Direct Search for middle and senior management in retail and FMCG
Direct executive search for retail and FMCG companies across Russia: Moscow, Saint Petersburg, the Volga region, the Urals, Siberia and Southern Russia.
We support clients in the CIS
We support international projects in Europe, Asia and the Middle East.
Top 10
recruitment agencies in MoscowWhat M-Choice Clients Receive
- A team of partners and consultants — support at every stage
- Access to executives capable of driving strategic growth and business resilience
- Industrial talent market insights and advice
- Talent mapping and compensation benchmarking
- Employer brand representation: we communicate your company’s values and strengthen its appeal to candidates.
- End-to-end support, from search and assessment to the executive’s first day and integration into the new team.

M-Choice’s Approach to Executive Recruitment
We build leadership teams equipped to meet future business challenges. We work through long-term partnerships, treating each recruitment project as an investment in your business’s resilience.
Upon request, we provide:
- a company presentation outlining our experience and approach;
- recruitment case studies;
- a customized proposal tailored to your specific business needs.
Case Studies
Search for top executives and key specialists

Russia's largest classifieds platform, an IT sector leader: 10,000+ employees — ForbesWe recruited an HR Director and leaders in FP&A, business development, marketing and e-commerce, strengthening the team in key roles.
A leading IT solutions developer for the banking sector, part of the VTB ecosystem (22,000 employees, Forbes)We recruited the Academy CEO, HR Director, IoT Director, digital transformation leaders, and heads of compensation and benefits, communications and Agile.

One of Russia's largest retailers, a chain of 27,000 stores (360,000 employees, Forbes)Filled top management positions: Deputy District Director, Head of Procurement, District CFO, Chief Operating Officer and key mid-level managers

A unique omnichannel food ecosystem with proprietary food technologies and food servicesSearch for a VP of Marketing, Brand Director, Head of SMM and Head of Training. Strengthened the brand and customer experience
Media Coverage and Articles
Client and Candidate ReviewsIn our RBC column, we share insights into recruiting executives and specialist talent.